Experts in Franchising ™

DMA Wall Map

Designates all 210 Markets in the United States, detailing each county and state for Single Unit and Area Franchise Development Sales. The DMA system is a nationally accepted standard by all Media. The DMA map is an excellent method of awarding territories to area developers and multi-unit Franchisee's.


  D.M.A. Map & Marketing


Frandocs provides a wall mountable Designated Market Area (DMA) map with the Combination Program. This map can be used by the Franchisor as a sales tool and marketing system that coincides with the Franchise Agreement. By utilizing the DMA marketing structure, the Franchisor can award, non-overlapping exclusive territories to its Franchisees. The DMA marketing system allows the Franchisor to assign exclusive areas as small as a one mile radius around a franchise unit up to entire cities, single counties or even multiple counties that reside within the same marketing area that is covered by the television and radio stations whose signals dominate the DMA.

An example of this is the Atlanta, Georgia DMA which encompasses over 45 counties including two counties located in the state of Alabama. With this system the Atlanta DMA can be sold to a master Franchisee encompassing the entire area or to individual Franchisees who would then be able to have their advertising and marketing coordinated within the Atlanta DMA. The DMA map is 30"X30" and can be hung on a wall in the Franchise Sales Offices.

The Franchise Location's shall be: within the State of __________________in the county (s) of __________________________ And in the Designated Marketing Area (DMA) as out lined on the DMA map and as follows:_________________________________________________ _____________________________________________________________________________

We have found that the use of Designated Market Areas can accelerate your franchise sales by providing a fair and equal system for the awarding of Franchises. The DMA system has been accepted by most major Franchisors and Franchisees as a marketing tool.